ArtNews, full page ad, June 2012
Designer, Campaign Adaptation
Overview:
To support the opening of the new Barnes Foundation in Philadelphia, I designed a series of print advertisements aimed at raising awareness and promoting events during the museum’s inaugural year.
Approach:
Working within a newly launched brand identity developed by external partners, I adapted campaign assets into print ads that ran in regional publications. The designs balanced bold visuals with clear messaging, helping to introduce the Barnes’ distinctive new look to a broad audience.
Impact:
These print ads played a key role in sustaining public interest and driving attendance in the months and years following the museum’s opening, supporting the Barnes’ continued growth in its new home.
The Art Newspaper, half page ad, November 2012
Philadelphia Inquirer, full spread ad, August 2012
Metro Philadelphia, half page ad, December 2012
Philadelphia Daily News, quarter page ad, March 2013
The Art Newspaper, quarter page ad, September 2012
Philadelphia CityPaper, quarter page ad, February 2013
New York Times, quarter page ad, February 2013
Philadelphia Inquirer, strip ad, August 2012
Modern Painters, full page ad, March 2012