Designer | Project Manager
Overview:
As the Barnes Foundation prepared to open its new home in Philadelphia, I partnered with the Development and Events teams to design a series of print and digital materials for their opening events. This printed invitation was part of that series and was mailed to all members to promote the celebration.
Approach:
Building on the excitement surrounding the launch of the Barnes’ new brand identity, my role was to translate the visual system into an elegant print piece. For many constituents, this invitation was their first encounter with the refreshed look and feel of the Barnes, so the design was kept clean and understated—highlighting the new brand colors and logo.
Impact:
The invitations were met with enthusiastic feedback from Barnes members, helping generate momentum that contributed to a sold-out opening week.
Cover:
Inside Panels:
Outside Panels:
