Producer, Videographer, Editor
Overview:
To promote temporary exhibitions at the Brandywine Museum of Art, I produced a series of short videos designed for use across social media, email campaigns, and the museum’s website. These videos served as accessible entry points for audiences to learn more about the exhibitions and their artists.
Approach:
We recognized that short interviews with artists and curators consistently performed well on social media. Leaning into that insight, our team developed a streamlined production process that allowed us to create engaging, in-house video content with minimal resources. Each video was crafted to highlight unique perspectives while visually aligning with the museum’s brand and tone.
Impact:
The videos garnered thousands of views across platforms and contributed to strong click-through rates in member emails. Their low production cost and high engagement made them an efficient and effective marketing tool that expanded the museum’s digital storytelling capabilities.
Promoting Kathleen Vance's installation at the Brandywine River Museum of art in Summer 2018.
Documenting Dylan Gauthier's installation at the Brandywine River Museum of Art in 2017.
One video in a series that were created to promote an early American Modern Art exhibition at the Brandywine River Museum of Art in 2017.