Designer, Brand Campaigns
Overview:
The Brandywine River Museum of Art needed a general awareness campaign to maintain attendance between major exhibitions. The campaign launched with this billboard and expanded to include supporting digital and print ads.
Approach:
Brandywine is celebrated not only for its exceptional collection of American art but also for its setting—nestled along the same Brandywine River that inspired generations of artists. To highlight this unique connection between art and place, I featured Jasper Cropsey’s "Autumn on the Brandywine River" in the billboard design.
Impact:
The billboard continues to be displayed throughout the Greater Philadelphia region and was the winner of the 2018 Lamar Philadelphia Billboard Design Contest, underscoring both its visual impact and resonance with local audiences.