SEPTA station ad, August 2012

Designer, Campaign Adaptation
Overview:
To promote the opening of the new Barnes Foundation campus in Philadelphia in May 2012, I helped design a series of outdoor advertisements as part of a larger citywide marketing effort.
Approach:
The Barnes collaborated with several external agencies to develop a bold new brand identity and opening campaign. My role was to extend this visual language across a range of formats—including large-scale outdoor placements—by adapting approved assets into impactful, high-visibility ad layouts. These designs brought the Barnes’ striking new look into the public realm, from transit shelters to city billboards.
Impact:
The outdoor ads played a key role in generating excitement and raising awareness ahead of the launch. Their visibility and strong design helped drive record-breaking attendance in the months following the opening.
SEPTA bus display ad, August 2012

Outdoor billboard, May 2012

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