Laurels Preserve Expansion Campaign
Producer, Editor
Overview:
When a rare opportunity arose to protect a critical parcel of land adjoining the Brandywine’s Laurels Preserve, I led the creative direction for a fundraising video campaign designed to inspire swift donor action.
Approach:
The video emphasized clarity, emotional pacing, and visual impact—combining sweeping aerial footage with uplifting narration to evoke both the beauty of the landscape and the urgency of the moment. The narrative focused on the ecological significance of the land and the once-in-a-generation chance to preserve it. Every creative choice was crafted to deepen engagement and prompt response.
Impact:
The video served as a centerpiece of a successful digital campaign that met its fundraising goal. It generated strong engagement through email and social channels, and helped inspire contributions from both loyal supporters and first-time donors.